Umbro is Manchester born and bred. For 95 years the football brand has been based in the city and to celebrate the anniversary they created a piece of street art celebrating what football means to Manchester.
Through an influencer campaign and a media partnership with the Manchester Evening News, we asked Mancunians what football means to them using #umbromanchester. 11of the best tweets featured on the wall.
The 10-m high piece of street art was unveiled to the media. The campaign featured across football and regional media including Sky Sports News, That's Manchester, Radio XS, Hits Radio, Mundial, Manchester Evening News and was shared by football and Manchester influencers.
"I did not have to think twice about approaching Catherine, when we needed Communications expertise for Umbro. On every project Catherine excelled at the results she delivered - and made the whole process easy and fun."
Helene Hope, Head of Global Brand Ops at Umbro