The outdoor retailer Alpkit asked Move PR to help maximise media opportunities with their ambassadors, a group of amateur adventurers 'going nice places and doing good things', plus coverage for the incredible Alpkit gear they used.
From cycling the Silk Road Mountain Race to wild water swimming, Move PR secured coverage in lifestyle, travel and specialist media. In just 20 days, 30 + pieces of coverage were secured including The Guardian, Red Bull, ITV, The Telegraph, Cyclist, Mail Online and i news.
"Catherine makes things happen. With her can-do attitude and extensive network of contacts, she came into our business and very quickly delivered outstanding coverage for the brand. I'd recommend her to anyone looking for a PR who understands the commercial and communication challenges brands face and can leverage their connections to drive results." David Hanney, Alpkit CEO.