When appointed by online cycle insurance company, Cycleplan, the brand was languishing on page 13 of search engines. Move recommended and negotiated a contract to sign Olympic cyclist Lizzie Deignan as ambassador, the result of which was record sales for the brand.
This was supported by a rewrite of the website with SEO friendly copy and setting up a content and social media strategy. A link building campaign focused on placing high-profile interviews with Lizzie on behalf of Cycleplan resulted in coverage and links from The Guardian, The Telegraph, Huffington Post, Give Me Sport and Cycling Weekly.
@cycleplan quickly became number one in its category for followers and ranked on page 1 in search engines.
"From working alongside Catherine in my capacity of Managing Director, I’ve personally found it refreshing, working with someone who is not afraid to challenge and question. She’ll certainly never be labelled “a shrinking violet”! She remains unwavering in her determination to ensure that the correct outcome is achieved and executed time and time again." John Woosey, Managing Director at Ripe (owner of Cycleplan brand)